Disney's Yield Management System (YMS)implemented fixed pricing strategy, based on understanding, anticipating, and influencing consumer behaviour to maximize revenue.

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Disney's Yield Management System (YMS) is actually a dynamic pricing strategy, where prices are constantly adjusted based on a variety of factors such as demand, season, time of day, and even weather. This allows Disney to optimize revenue by charging different prices for the same product to different customers at different times.

Disney's Yield Management System (YMS)implemented Fixed Pricing Strategy, Based on Understanding