Enterprise resource management is an enterprise-wide effort to acquire and retain customers.

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Enterprise resource management (ERM) is a process that involves managing an organization's resources efficiently and effectively, including financial resources, human resources, information resources, and physical resources. The goal of ERM is to improve overall organizational performance and productivity, not specifically acquire and retain customers. Customer acquisition and retention may be a part of a broader business strategy, but it is not the focus of ERM.

Enterprise Resource Management Is an Enterprise-Wide Effort to Acquire and Retain