Which strategy for competitive advantage involves offering different products, services, or product features?
A)Cost leadership
B)Differentiation
C)Innovation
D)Operational effectiveness
E)Customer-orientation

Question

Quizplus · Accepted Answer

Differentiation strategy involves offering unique products or services in comparison to competitors. This helps to distinguish the business and create a competitive advantage by targeting a specific segment of customers who value these unique features.

Which Strategy for Competitive Advantage Involves Offering Different Products, Services