Marketing Channels

Which of the following is a false statement about the Deere & Company and its independent dealers?

According to the text, the evaluation of channel member performance is:

Which of the following is not a factor affecting the scope and frequency of channel member evaluations?

The degree of control the manufacturer has over its channel members plays __________ in determining the scope and frequency of its evaluation of channel members.

Manufacturers can obtain detailed sales data from channel members more readily if they have:

Generally, the greater the degree of control the manufacturer has over the channel member:

Retailers can be unwilling to voluntarily provide manufacturers with data on sales to their customers because:

For the manufacturer who sells all of its output through intermediaries, the evaluation of its channel members is likely to be __________ than for those manufacturers who rely less on intermediaries.

Generally, the more complex the product, the __________ the scope of channel member evaluations.

Manufacturers are more likely to scrutinize channel member performance if their products:

When a manufacturer thoroughly evaluates only those channel members whose sales figures are unusually out of line, it is using:

Generally, the less intense is distribution at the various channel levels:

The channel member audit that is primarily based on sales criteria is called:

Channel member performance audits:

A channel member performance audit may be described as:

According to Spriggs, which of the following is not a criterion for measuring channel member performance?

According to a study by Spriggs, the two categories of performance measures to audit channel members are:

What type of appraisal does a channel manager conduct to assist in maintaining current operating control of channel members' efforts to sell the manufacturer's products?

The channel manager should evaluate channel member sales data in terms of all of the following except:

A channel member's sales performance usually is compared to all of the following except: