Marketing Channels

Business

Quiz 14 :

Evaluating Channel Member Performance

Quiz 14 :

Evaluating Channel Member Performance

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Which of the following is a false statement about the Deere & Company and its independent dealers?
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Answer:

B

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According to the text, the evaluation of channel member performance is:
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Answer:

C

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Which of the following is not a factor affecting the scope and frequency of channel member evaluations?
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Answer:

A

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The degree of control the manufacturer has over its channel members plays __________ in determining the scope and frequency of its evaluation of channel members.
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Manufacturers can obtain detailed sales data from channel members more readily if they have:
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Generally, the greater the degree of control the manufacturer has over the channel member:
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Retailers can be unwilling to voluntarily provide manufacturers with data on sales to their customers because:
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For the manufacturer who sells all of its output through intermediaries, the evaluation of its channel members is likely to be __________ than for those manufacturers who rely less on intermediaries.
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Generally, the more complex the product, the __________ the scope of channel member evaluations.
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Manufacturers are more likely to scrutinize channel member performance if their products:
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When a manufacturer thoroughly evaluates only those channel members whose sales figures are unusually out of line, it is using:
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Generally, the less intense is distribution at the various channel levels:
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The channel member audit that is primarily based on sales criteria is called:
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Channel member performance audits:
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A channel member performance audit may be described as:
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According to Spriggs, which of the following is not a criterion for measuring channel member performance?
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According to a study by Spriggs, the two categories of performance measures to audit channel members are:
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What type of appraisal does a channel manager conduct to assist in maintaining current operating control of channel members' efforts to sell the manufacturer's products?
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The channel manager should evaluate channel member sales data in terms of all of the following except:
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A channel member's sales performance usually is compared to all of the following except:
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