Milo wants to build the credibility of his company, AccuCheck, in the sales proposal he is writing to a new client. However, Milo should not include a glowing article about AccuCheck from a trade magazine with his proposal, as doing so would be unethical.

Question

Quizplus · Accepted Answer

Attaching a client list, testimonials, or articles attesting to your company's effectiveness are ethical and professional ways to establish credibility with your audience.

Milo Wants to Build the Credibility of His Company, AccuCheck