________ are groups that serve as frames of reference for individuals in their consumption decisions because they are perceived as credible sources.
A) Normative groups
B) Formal groups
C) Interpersonal groups
D) Reference groups
E) Informal groups

Question

Quizplus · Accepted Answer

Reference groups serve as frames of reference for individuals in their consumption decisions because they are perceived as credible sources, whose norms and values influence the way individuals evaluate products and services.

________ Are Groups That Serve as Frames of Reference for Individuals