The ________ affects the ________ of the message.
A) credibility of the sender; encoding
B) credibility of the marketer; visual impact
C) credibility of the source; decoding
D) credibility of the receiver; decoding
E) credibility of the feedback; decoding

Question

Quizplus · Accepted Answer

The credibility of the source (sender) affects the decoding (interpretation) of the message by the receiver. This means that how credible the sender is perceived to be can influence how the receiver understands and interprets the message being conveyed.

The ________ Affects the ________ of the Message

The Affects the of the Message