HSBC positions itself as "the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place." HSBC used different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________.
A) advertising wearout
B) the three-hit theory
C) stimulus differentiation
D) rehearsal
E) stimulus generalization

Question

Quizplus · Accepted Answer

Advertising wearout refers to the point where consumers become tired of seeing the same ad repeatedly. HSBC's use of different cosmetic variations while repeating the same advertising theme is an attempt to avoid advertising wearout.

HSBC Positions Itself as "The World's Local Bank