________ enables marketers to determine how their products or services appear to consumers in relation to competitive brands.
A) Perceptual mapping
B) Positioning
C) Repositioning
D) Perceptual blocking
E) Selective attention

Question

Quizplus · Accepted Answer

Perceptual mapping is a technique that allows marketers to visually display how their brand is perceived by consumers compared to competing brands. It helps identify competitive advantages and areas for improvement in brand positioning.

________ Enables Marketers to Determine How Their Products or Services