Which of the following is true of selective perception?
A) Consumers actively seek out messages that are painful or threatening.
B) Consumers selectively expose themselves to advertisements that reassure them of the wisdom of their purchase decisions.
C) Consumers have a heightened awareness of stimuli irrelevant to their needs and minimal awareness of stimuli that meet their needs or interests.
D) Threatening stimuli are more likely to be consciously perceived than are neutral stimuli.
E) Consumers are unable to block excessive stimuli from conscious awareness.

Question

Quizplus · Accepted Answer

Selective perception refers to the tendency of consumers to selectively pay attention to stimuli that are consistent with their own beliefs, values, and needs. Consumers tend to actively seek out messages that reassure them and confirm their prior purchase decisions. This is why advertisements that emphasize the benefits or advantages of a product or service are more likely to be noticed and remembered by consumers.

Which of the Following Is True of Selective Perception