Personality trait research that tries to predict how ________ will respond to certain new products or services is especially important to marketers given that these consumers are often critical to the success or failure of new products.
A) consumer advocate groups
B) consumer reports
C) consumer innovators
D) laggards
E) early majority consumers

Question

Quizplus · Accepted Answer

The personality trait research that tries to predict how consumer innovators will respond to certain new products or services is especially important to marketers given that these consumers are often critical to the success or failure of new products. Consumer innovators are the first consumers to adopt new products or services, therefore their opinions and behaviors can shape the market for that product or service.

Personality Trait Research That Tries to Predict How ________ Will