Personality and sociocultural values are consumer-rooted,fact-based forms of segmentation.

Question

Quizplus · Accepted Answer

Personality and sociocultural values are consumer-rooted, fact-based forms of segmentation as they focus on understanding consumers' personality traits, beliefs, attitudes, and lifestyle choices which are significant factors that influence their buying decisions. This information helps businesses to segment their target market and develop marketing strategies that resonate with their target audience, thus leading to higher sales and customer loyalty.

Personality and Sociocultural Values Are Consumer-Rooted,fact-Based Forms of Segmentation