When trying to sell the same product to every prospective customer with a single advertising campaign,the marketer must portray its product as a means for satisfying a common or generic need and,therefore,often ends up appealing to nearly no one.

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This is true because people have different needs and preferences, and a generic advertising campaign may not resonate with everyone. As a result, the advertising message may not be compelling enough to capture the attention of potential customers. Marketers need to consider their target audience and tailor their message accordingly to maximize their chances of success.

When Trying to Sell the Same Product to Every Prospective