Which of the following consumers is likely to receive the most attention and customer support from the manufacturer,retailer,or service provider in question?
A) Diane is an avid reader and buys most of her books on Amazon.com. Frequently, when she receives emails from Amazon suggesting new books she might like, she visits the site and makes a purchase.
B) Bill is an avid bargain shopper when it comes to travel. He has frequent flier cards with five different airlines and spends a lot of time shopping around for discounted airfare.
C) Sarah works out with a personal trainer, but has a very irregular and unpredictable work schedule. She frequently has to cancel her training sessions when last minute conflicts arise at work.
D) Nicole drives an old Honda and takes it to the local Jiffy Lube for oil changes. She always buys the least expensive oil change package and declines the technicians' repeated offers to replace her windshield wipers and flush out her coolant system.
E) David has a Visa card that he uses to pay for gas and groceries. He spends very little on his card and pays the balance off in full each month.

Question

Quizplus · Accepted Answer

Diane's frequent purchases and responses to Amazon's suggestions indicate that she is a loyal and engaged customer, which would likely result in more attention and customer support from Amazon.

Answer: C
 Sarah's irregular schedule and frequent cancellations may require more flexibility and special accommodations from her personal trainer, leading to more attention and customer support.

Note: The other options do not necessarily indicate a higher level of customer support, as they may simply represent different consumer behaviors or preferences.

Which of the Following Consumers Is Likely to Receive the Most