In the consumer decision-making process, the ________ stage influences the consumer's recognition of a product need.
A) analysis
B) evaluation
C) input
D) process
E) output

Question

Quizplus · Accepted Answer

The input stage influences the consumer's recognition of a product need because it involves the exposure to stimuli or information about products and services (e.g., advertising, word of mouth, observing others) that can trigger the recognition of needs or wants.

In the Consumer Decision-Making Process, the ________ Stage Influences the Consumer's