Ryan runs a store that caters to athletes. He divides the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers. Ryan decides to focus his attention on that segment of the market that is interested in running. This selection of a specific market segment is known as ________.
A) social marketing
B) market targeting
C) product placement
D) market segmentation
E) product positioning

Question

Quizplus · Accepted Answer

Market targeting involves selecting one or more segments to focus on, which is what Ryan is doing by choosing to concentrate on the segment interested in running.

Ryan Runs a Store That Caters to Athletes