If bad weather in a sales territory were to occasionally cause a significant drop in sales for a particular salesperson and total sales is a performance criterion on their evaluation,the measure has not met the test of being:
A)Valid
B)Reliable
C)Acceptable
D)Feasible
E)Specific

Question

Quizplus · Accepted Answer

Reliability in performance measurement means that the measure should yield consistent results under consistent conditions. If bad weather, an external factor, can cause significant fluctuations in sales, then the measure (total sales) is not reliable for evaluating the salesperson's performance, as it does not consistently reflect their effort or ability.

If Bad Weather in a Sales Territory Were to Occasionally