Aileen recommends that the organization invest in creating a strong brand image so consumers will be willing to pay more for its product than they are willing to pay for its competitor's product.Aileen is recommending the ________ strategy.
A)branding
B)cost leadership
C)differentiation
D)focus
E)None of the above

Question

Quizplus · Accepted Answer

Aileen is recommending the differentiation strategy, which focuses on creating a unique and strong brand image that distinguishes the product from competitors and allows consumers to perceive greater value, justifying a higher price point. Cost leadership strategy focuses on achieving the lowest costs in the industry, while focus strategy targets a specific niche market. Branding is a component of differentiation strategy, but alone it is not a strategy.

Aileen Recommends That the Organization Invest in Creating a Strong