SCENARIO 7-1 Sam is a sales representative for Alliance Ltd.who is having trouble explaining the benefits of his product.He has decided to try to improve his communication by examination of the communication process model.Currently, he calls customers on the phone and tells them what new products are available.He then sends the customers their orders via the postal service.His customers frequently return goods because they are not as expected.
Sam's customers complain that they don't understand the products that Sam tells them about - often the product is too big or too heavy for their needs.This problem seems to be in
A)context.
B)the medium.
C)the channel.
D)feedback.
E)control.

Question

Quizplus · Accepted Answer

The problem lies in the channel, as Sam is using phone calls to describe products, which may not effectively convey the size or weight, leading to misunderstandings.

SCENARIO 7-1 Sam Is a Sales Representative for Alliance Ltd