Matching
Match the following
Premises:
Letterpress, offset lithography, and rotogravure.
A technical issue because if monitors, proofing devices, and printers are not in synch, images and hard copy will look different wherever files are viewed.
The conversion of the original layout to the finished piece.
When all production material must arrive at the publication for your ad to appear in, say, a magazine.
A responsibility of the production manager, this process ensures that the right printer is chosen to produce the job at the right price.
Provides a comparatively inexpensive method of printing in color and delivers effective results.
In one size and face, it is all the lowercase and capital characters, numbers, and punctuation marks.
It is the art of using type effectively.
An area set up by advertising agencies where art directors use computers to develop visuals and layout.
Knowledgeable about paper and ink as well as printing, binding, and finishing equipment.
Cutting shapes into paper is done by one of these.
A group of emerging technologies that will improve the appearance of print quality beyond what the human visual system can see.
Set guidelines for that proof types are keyed to, affecting inks, density of tones and reverses, to name a few.
Eliminates films traditionally required to make plates for printing presses.
Set industry guidelines for quality and technology in printing.
Responses:
line color
printing buyer
print production
HiFi color
print broker
closing date
type font
CTP
SWOP/GAA
SWOP and GRACol
major printing processes
bidding
calibration
typography
job press plate
image studio
Correct Answer:
Premises:
Responses:
line color
printing buyer
print production
HiFi color
print broker
closing date
type font
CTP
SWOP/GAA
SWOP and GRACol
major printing processes
bidding
calibration
typography
job press plate
image studio
Premises:
line color
printing buyer
print production
HiFi color
print broker
closing date
type font
CTP
SWOP/GAA
SWOP and GRACol
major printing processes
bidding
calibration
typography
job press plate
image studio
Responses:
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