Which of the following is NOT, according to Jim Aichison, a source of inspiration for an idea?
A)where or how a product is made
B)lack of awareness about what happens to a product
C)history of the product
D)the packaging
E)gaining new ideas from a product's old advertising

Question

Quizplus · Accepted Answer

Jim Aichison, in discussing sources of inspiration for advertising ideas, does not list "lack of awareness about what happens to a product" as a source. Instead, he focuses on aspects directly related to the product itself, such as its creation, history, packaging, and previous advertising efforts.

Which of the Following Is NOT, According to Jim Aichison