What characterization fits the notion of a strong idea?
A)should focus on all its details to the exclusion of everything else
B)should be based on a simple idea
C)should be all about hitting a "home run" as breakthrough advertising
D)should connect its attributes to the agency's need to be great above all else
E)should be focused on a single medium for maximum impact

Question

Quizplus · Accepted Answer

A strong idea is often based on a simple, clear premise that is easy to understand and memorable. It should be able to communicate the key message effectively without being overly complicated or confusing.

What Characterization Fits the Notion of a Strong Idea