Which of the following is NOT an objective for a direct-response campaign?
A)to solicit and/or close a sale
B)to undersell competition
C)to generate sales leads
D)to generate traffic
E)to provide prospects with a means to request product information

Question

Quizplus · Accepted Answer

Underselling competition is not necessarily a direct objective of a direct-response campaign. The main objectives are to solicit and/or close a sale, generate sales leads, generate traffic, and provide prospects with a means to request product information.

Which of the Following Is NOT an Objective for a Direct-Response