Among the advantages of using direct response in marketing is:
A)the potential to reach virtually any audience based on prospective psychographic characteristics.
B)it is inexpensive.
C)it is highly measurable.
D)the ease of maintaining prospect lists.
E)privacy is easily maintained.

Question

Quizplus · Accepted Answer

Direct response marketing allows for immediate and measurable responses from customers, making it highly measurable. This allows marketers to accurately track the success of campaigns and make adjustments accordingly.

Among the Advantages of Using Direct Response in Marketing Is