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Match of the Following

Question 96

Matching

Match of the following

Premises:

Responses:

Audience is about 280 million subscribers and advertising expenditures are likely to triple by 2014.

response lists

They consist of people who have previously responded to a direct mail offer; because they are more productive, rental charges are higher.

Claude Hopkins

Inherently, radio as an advertising medium suffers from its lack of this key advertising characteristic.

broadband

Small in relation to other forms of digital marketing vehicles, yet these sites have caught the attention of marketers.

Facebook, MySpace and Twitter

A predictive model combining recent purchasing activity and consumer profiling to arrive at a relatively accurate picture of what will be purchased in the future and what will move a customer to buy.

bounce-back circulars

Provide a win-win vehicle for advertisers and users, especially in developing new customer databases

spammers

Distinct periods of time when people are using the Internet.

one-to-one marketing

A message format included when a product is shipped, typically to proven direct-marketing users.

Benjamin Franklin

He is credited with providing the foundation of formal advertising research; based his findings on results of direct mail and direct-response offers.

behavior maps

An alternate method of compensating media, often used for direct-response TV advertising efforts during fringe time.

opt-out

A sophisticated research process that uses computer technology to sort through large amounts of data to find personal information and purchase behavior and cross-check that information in order to gain new customer insights, market segments, and patterns of behavior.

data mining

Companies that send unsolicited promotional messages and advertisements to consumers, hoping to stimulate purchases.

In this more personal relationship with customers, products and messages are tailored to expressed interests of individuals.

mobile marketing

Usually associated with online promotion or advertising efforts, this procedure is used by recipients to tell senders you no longer want to receive their messages.

dayparts

This pioneer sold scientific books by mail in the 1740s.

Smartphone apps

visualization