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Match of the Following

Question 104

Matching

Match of the following

Premises:

Responses:

In order to compete more effectively with new media for readers, some innovative newspapers are offering this.

ABC

It is the highest advertising rate against which all discounts are placed.

national newspapers

Found in such designated columns in sections of newspapers and set aside for particular classes of goods or services, including jobs, cars, or homes.

regional newspapers

Newspapers enjoy a reputation for this that creates a positive advertising environment.

online option

Together, they provide advertisers a database that newspapers provide special editions, targeted inserts, and other advertising options, making it easier to plan multi-newspaper ad buys.

classified advertising

Its purpose is to secure accurate circulation statements.

These have replaced traditional or ROP newspaper advertising.

market research

This is a boon to newspaper advertising because it allows a national advertiser to purchase space in standard units in multiple papers, nationwide.

NAA with Editor & Publisher

It's the basic rate quoted by a newspaper entitling them to run your ad anywhere in the paper they wish, although they are mindful of the advertiser's interest or request for a good position.

ROP

What the Washington Post and Chicago Tribune are.

credibility

They are the USA Today, the New York Times, and the Wall Street Journal.

short rate

The process for identifying readers and advertisers begins with this.

zoning

This response to direct mail and other forms of targeted media has the potential to bring increased numbers of national advertisers to newspapers.

stacking

This must be the highest priority for newspapers if they are to survive.

preprinted inserts

Figured at the end of the year or sooner, it's what the advertiser pays when they used less space than they estimated or contracted for during the year.

circulation

open rate

Premises:

In order to compete more effectively with new media for readers, some innovative newspapers are offering this.

It is the highest advertising rate against which all discounts are placed.

Found in such designated columns in sections of newspapers and set aside for particular classes of goods or services, including jobs, cars, or homes.

Newspapers enjoy a reputation for this that creates a positive advertising environment.

Together, they provide advertisers a database that newspapers provide special editions, targeted inserts, and other advertising options, making it easier to plan multi-newspaper ad buys.

Its purpose is to secure accurate circulation statements.

These have replaced traditional or ROP newspaper advertising.

This is a boon to newspaper advertising because it allows a national advertiser to purchase space in standard units in multiple papers, nationwide.

It's the basic rate quoted by a newspaper entitling them to run your ad anywhere in the paper they wish, although they are mindful of the advertiser's interest or request for a good position.

What the Washington Post and Chicago Tribune are.

They are the USA Today, the New York Times, and the Wall Street Journal.

The process for identifying readers and advertisers begins with this.

This response to direct mail and other forms of targeted media has the potential to bring increased numbers of national advertisers to newspapers.

This must be the highest priority for newspapers if they are to survive.

Figured at the end of the year or sooner, it's what the advertiser pays when they used less space than they estimated or contracted for during the year.

Responses:

ABC

national newspapers

regional newspapers

online option

classified advertising

market research

NAA with Editor & Publisher

ROP

credibility

short rate

zoning

stacking

preprinted inserts

circulation

open rate

Correct Answer:

Premises:

Responses:

ABC

national newspapers

regional newspapers

online option

classified advertising

market research

NAA with Editor & Publisher

ROP

credibility

short rate

zoning

stacking

preprinted inserts

circulation

open rate