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Match of the Following

Question 86

Matching

Match of the following

Premises:

Responses:

True in both radio and TV, most spot purchases are made through them.

RADAR

Its emergence in the last 20 years saved AM from economic disaster.

MSA and TSA

A copyright issue confronting broadcasters as they stream on-air programming over the Internet.

performance fees

Final tonal quality but limited signals transmitted by varying frequencies of electromagnetic waves.

talk radio

Large number of stations and lack of specific programming make this quite a challenge.

country

Prompted the accelerated rate of purchase of radio stations by conglomerates.

audience-rating data

The new business model for radio.

Telecommunications Act of 1996

The primary source of network radio ratings.

reps

Major source of local syndicated radio ratings and a dominant radio research company.

jazz and classical music

Almost 2,000 radio stations in the United States carry this as their primary format.

satellite links

Its availability for national radio programmers provides a number of advantages for their local radio affiliates.

Web sites

Was the first radio network.

Specialty or niche formats with upscale audiences that are difficult to reach with other media.

signals

An association that promotes the use of radio as an advertising medium.

RAB

The geographical boundaries that are the focus for radio ratings.

Arbitron

NBC

Premises:

True in both radio and TV, most spot purchases are made through them.

Its emergence in the last 20 years saved AM from economic disaster.

A copyright issue confronting broadcasters as they stream on-air programming over the Internet.

Final tonal quality but limited signals transmitted by varying frequencies of electromagnetic waves.

Large number of stations and lack of specific programming make this quite a challenge.

Prompted the accelerated rate of purchase of radio stations by conglomerates.

The new business model for radio.

The primary source of network radio ratings.

Major source of local syndicated radio ratings and a dominant radio research company.

Almost 2,000 radio stations in the United States carry this as their primary format.

Its availability for national radio programmers provides a number of advantages for their local radio affiliates.

Was the first radio network.

Specialty or niche formats with upscale audiences that are difficult to reach with other media.

An association that promotes the use of radio as an advertising medium.

The geographical boundaries that are the focus for radio ratings.

Responses:

RADAR

MSA and TSA

performance fees

talk radio

country

audience-rating data

Telecommunications Act of 1996

reps

jazz and classical music

satellite links

Web sites

signals

RAB

Arbitron

NBC

Correct Answer:

Premises:

Responses:

RADAR

MSA and TSA

performance fees

talk radio

country

audience-rating data

Telecommunications Act of 1996

reps

jazz and classical music

satellite links

Web sites

signals

RAB

Arbitron

NBC