List some fundamental characteristics of the media that affect planning.
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Q87: Buying the medium that reaches the most
Q88: _ opportunities are the extras a medium
Q89: List factors that changed the role of
Q90: _ refers to the ability of an
Q91: The media _ is responsible for supervising
Q93: Examples of _ are WebTV (TV as
Q94: Briefly explain the role of media buying,
Q95: A _ encompasses various aspects of marketing
Q96: Discuss the important role media planners have
Q97: _ is the number of times each
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