List factors that changed the role of media and led to unbundling.
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Q84: Describe the trends affecting media planning.
Q85: Initiated in 1960, _ broke out the
Q86: _ is the length of time a
Q87: Buying the medium that reaches the most
Q88: _ opportunities are the extras a medium
Q90: _ refers to the ability of an
Q91: The media _ is responsible for supervising
Q92: List some fundamental characteristics of the media
Q93: Examples of _ are WebTV (TV as
Q94: Briefly explain the role of media buying,
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