Cathy just started a job with XYZ Manufacturing Company.She attended an orientation and was given a packet providing information about the various employee benefits XYZ offers.One item in the packet was a booklet and application form from an auto insurer.The insurer offers lower premiums to XYZ employees.The insurer's plan for selling individually-underwritten auto insurance to employees of XYZ Manufacturing Company is called
A)direct response.
B)mass merchandising.
C)financial institution distribution.
D)multiple marketing.

Question

Quizplus · Accepted Answer

The insurer's plan is called mass merchandising. This approach involves offering insurance products, like auto insurance, at lower premiums to employees of a specific company or members of a specific organization, leveraging the group's size to negotiate better rates.

Cathy Just Started a Job with XYZ Manufacturing Company