RST Insurance Company does not have any agents.Instead,the company sells insurance through radio ads,telemarketers,and newspaper and magazine inserts.This distribution method is called
A)reciprocal exchange.
B)direct response system.
C)mass merchandising.
D)multiple distribution system.

Question

Quizplus · Accepted Answer

The distribution method described in the scenario is a direct response system, as the company is selling insurance directly to customers through various forms of advertising and communication without the use of traditional agents or intermediaries.

RST Insurance Company Does Not Have Any Agents