Companies use secondary data, personal experience, and word of mouth to ________.
A) identify competitors' target customers and strategies
B) identify competitors' target locations and market share
C) learn about their competitors' strengths and weaknesses
D) select competitors to attack or avoid
E) estimate competitors' sales projections

Question

Quizplus · Accepted Answer

Secondary data, personal experience, and word of mouth can provide insights into competitors' strengths and weaknesses, such as their market position, product offerings, and marketing strategies. This information can help companies to better understand their competitive landscape and develop effective strategies to compete. However, using these sources alone may not provide a complete picture of competitors' target customers, locations, sales projections, or other important details.

Companies Use Secondary Data, Personal Experience, and Word of Mouth