An analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as ________.
A) customer lifetime value
B) customer value analysis
C) quantitative analysis
D) brand value proposition
E) benchmarking

Question

Quizplus · Accepted Answer

This is the definition of customer value analysis, which helps companies understand what customers value most and how they perceive competing offers. Customer lifetime value refers to the total value a customer will provide to a company over the course of their relationship. Quantitative analysis is a general term that refers to using data and statistical methods to analyze a problem. A brand value proposition is a statement that communicates the unique value a brand offers. Benchmarking involves comparing a company's performance to industry or competitor benchmarks.

An Analysis Conducted to Determine What Benefits Target Customers Value