Which of the following is a disadvantage of using direct mail as an advertising medium?
A) low audience selectivity
B) no flexibility
C) severe ad competition
D) relatively high cost per exposure
E) lack of personalization

Question

Quizplus · Accepted Answer

Direct mail is relatively expensive per exposure since advertisers need to pay for printing, paper, postage, and mailing lists. Compared to other advertising media, it is one of the most expensive options.

Which of the Following Is a Disadvantage of Using Direct