The main block of text in a print ad is referred to as the ________.
A) copy
B) testimonial evidence
C) headline
D) slogan
E) message strategy statement

Question

Quizplus · Accepted Answer

The main block of text in a print ad is known as the "copy," which is the written message that communicates the advertiser's desired information or persuasion. The copy is often accompanied by other elements such as the headline, slogan, and visual components to create an effective advertisement. Testimonial evidence is a type of supporting evidence, and the message strategy statement is a document outlining the key messaging and objectives for an advertising campaign.

The Main Block of Text in a Print Ad Is