If the pull strategy is effective, then consumers will demand the product from channel members, who will in turn demand it from producers.

Question

Quizplus · Accepted Answer

This statement correctly explains the mechanism of the pull strategy. As the demand for the product increases among consumers, it creates a pull effect on the intermediaries or channel members such as retailers, wholesalers, and distributors. They, in turn, demand the product from the producers to fulfill the increased demand from the end-consumers. Therefore, the statement is true.

If the Pull Strategy Is Effective, Then Consumers Will Demand