Which of the following promotional tools is the most effective in building up buyers' preferences, convictions, and actions?
A) mass-market advertising
B) sales promotion
C) segmented advertising
D) personal selling
E) public relations

Question

Quizplus · Accepted Answer

Personal selling is the most effective promotional tool for building up buyers' preferences, convictions, and actions because it involves direct communication between the seller and the buyer, allowing the seller to address specific concerns and tailor their message to the buyer's needs. Other promotional tools may create awareness or interest, but personal selling is best for conversion and building long-term relationships with customers.

Which of the Following Promotional Tools Is the Most Effective