Which budgeting method entails defining specific promotion goals, determining the necessary tasks, and estimating the costs to determine a promotion budget?
A) percentage-of-sales method
B) objective-and-task method
C) affordable method
D) exponential task method
E) competitive-parity method

Question

Quizplus · Accepted Answer

The objective-and-task method involves defining specific promotion goals, determining the necessary tasks to achieve those goals, and estimating the costs associated with each task in order to determine a promotion budget. This method is considered to be the most effective and efficient way to develop a promotional budget as it ensures that promotional activities are aligned with the overall marketing objectives of the company.

Which Budgeting Method Entails Defining Specific Promotion Goals, Determining the Necessary