Using the AIDA model, an effective marketing message should get attention, hold interest, ________, and obtain action.
A) create differences
B) enhance doubts
C) double interest levels
D) arouse desire
E) minimize dismay

Question

Quizplus · Accepted Answer

According to the AIDA model, the next step after getting attention and holding interest is to create desire. The message should aim to make the audience feel like they need or want the product/service being advertised. This will ultimately lead to them taking action, which is the final step in the AIDA model. Therefore, the best choice is D, 'arouse desire.'

Using the AIDA Model, an Effective Marketing Message Should Get