The AIDA model identifies the characteristics of an effective ________.
A) advertising budget
B) channel of communication
C) marketing message
D) marketing mix
E) marketing response

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action which are the four stages a marketing message should aim to achieve. Therefore, the characteristics of an effective marketing message are identified by the AIDA model.

The AIDA Model Identifies the Characteristics of an Effective ________