________ VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
A) Contingent
B) Aligned
C) Corporate
D) Contractual
E) Administered

Question

Quizplus · Accepted Answer

An administered VMS is a system in which one of the parties (usually the manufacturer or wholesaler) has sufficient size and power to coordinate the successive stages of production and distribution. This central party is able to exert control over the activities of the other parties in the system, which may include retailers and distributors. Therefore, the best choice for the vertical marketing system described in the question is E - Administered.

________ VMS Is a Vertical Marketing System That Coordinates Successive