In a(n) ________, leadership is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members.
A) horizontal marketing system
B) administered VMS
C) corporate VMS
D) contractual VMS
E) conventional VMS

Question

Quizplus · Accepted Answer

In an administered vertical marketing system (VMS), leadership is assumed by a dominant member who holds the power to coordinate activities and impose their authority. The other channel members may not have ownership or contractual ties, but they comply with the dominant member's decisions due to their size and power. In contrast, a contractual VMS has a formal agreement among members, a corporate VMS is owned by one firm, and a conventional VMS has no formal coordination. A horizontal marketing system has multiple companies at the same level cooperating for mutual benefit.

In A(n) ________, Leadership Is Assumed Not Through Common Ownership