For segmented pricing to be an effective strategy, prices should reflect real differences in customers' perceived value.

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Segmented pricing is an effective strategy only if prices are based on real differences in customers' perceived value. Customers are more likely to pay more if they perceive a higher value in the product or service being offered. Therefore, pricing should be tailored to different segments of customers based on their unique preferences and perceived value, which can help businesses optimize revenue and profitability. If prices do not reflect real differences in perceived value, customers may feel that they are being unfairly charged, which can lead to customer dissatisfaction and lower sales.

For Segmented Pricing to Be an Effective Strategy, Prices Should