Which of the following is true of the bottom of the pyramid?
A) It is a market segment that has been tapped into and depleted.
B) It consists of people who have easy access to luxury goods.
C) It comprises people who have easy access to the basic amenities of life.
D) It is considered a source of fresh growth opportunities.
E) It is a market segment that has insignificant purchasing power.

Question

Quizplus · Accepted Answer

The bottom of the pyramid is considered a source of fresh growth opportunities. This market segment consists of millions of people who have the potential to become consumers with the right approach. Companies are finding ways to tap into this market by creating affordable products and services that cater to their needs.

Which of the Following Is True of the Bottom of the Pyramid