Which of the following groups do marketers involve for the process of concept testing new products?
A) suppliers
B) employees
C) target consumers
D) manufacturers
E) competitors

Question

Quizplus · Accepted Answer

Marketers involve target consumers for the process of concept testing new products. This helps in getting feedback from the potential customers and improving the product before it is launched in the market. Suppliers, employees, manufacturers, and competitors may not necessarily be involved in this process.

Which of the Following Groups Do Marketers Involve for the Process