Which of the following is NOT likely to be a question asked in the new product screening process?
A) Is there a real need and desire for the product?
B) Is there a clear product concept?
C) Does the product offer a sustainable advantage?
D) How many items will the company sell in the first two years?
E) Does the product fit the company's overall growth strategy?

Question

Quizplus · Accepted Answer

The number of items the company will sell in the first two years is not a relevant question in the new product screening process, as it is not a determining factor in whether or not the product should be developed. The other questions are important in determining the viability of the product.

Which of the Following Is NOT Likely to Be a Question