Attributes are the most desirable level for brand positioning because competitors can easily copy attributes.

Question

Quizplus · Accepted Answer

Attributes are important for brand positioning, but they are not the most desirable level because they can be easily copied by competitors. A higher level of brand positioning is to focus on the benefits or emotions that the brand provides, as these are more difficult for competitors to replicate.

Attributes Are the Most Desirable Level for Brand Positioning Because