While advertising campaigns can help create name recognition, brand knowledge, and perhaps even some brand preference, brands are not maintained by advertising but by ________.
A) brand differentiation
B) line extensions
C) brand experiences
D) brand sponsorships
E) brand awareness

Question

Quizplus · Accepted Answer

Brand experiences are what ultimately maintain a brand. Consumers develop loyalty to a brand based on their personal experiences with it, whether it's positive or negative. Advertising campaigns can create initial brand awareness, but it's the brand experiences that keep consumers coming back and maintaining loyalty. Brand differentiation, line extensions, brand sponsorships, and brand awareness are all important factors in building a strong brand, but they are not what maintains a brand in the long run.

While Advertising Campaigns Can Help Create Name Recognition, Brand Knowledge