________ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.
A) Behavioral
B) Psychographic
C) Age and life cycle
D) Gender
E) Geographic

Question

Quizplus · Accepted Answer

Behavioral segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

________ Segmentation Divides Buyers into Segments Based on Their Knowledge