________ segmentation divides buyers into different segments based on lifestyle or personality characteristics.
A) Benefit
B) Occasion
C) Geographic
D) Demographic
E) Psychographic

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on lifestyle, attitudes, and personality characteristics of consumers. It helps to understand their buying behavior based on their interests, values, opinions, and activities. This type of segmentation is used to create marketing messages that resonate with the target audience on a deeper level.

________ Segmentation Divides Buyers into Different Segments Based on Lifestyle